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Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. |  | Author: Stacie Vander Pol
Publisher: Pacific Publishing Studio
Category: Book
List Price: $16.95
Buy New: $15.24
as of 9/3/2010 11:24 CDT details
You Save: $1.71 (10%)
New (12) Used (9) from $14.50
Seller: FairBobby_Books
Rating:  25 reviews
Sales Rank: 42885
Media: Paperback
Pages: 152
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 9 x 6 x 0.4
ISBN: 0982375603
EAN: 9780982375600
ASIN: 0982375603
Publication Date: April 3, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Sell Your Jewelry is a complete guide to starting a jewelry business. This book includes all you need to know to establish your company, build a customer base, and develop a profitable business selling your handmade jewelry. Written in plain English, the concepts are easy to understand and apply, regardless of your level of experience. In addition to the basics of running a business, this book teaches secret tips to ensure your success. For instance, did you know that jewelry business owners can buy supplies at wholesale prices and pay half of what everyone else pays? Do you know the four simple things you can do to increase the value of your jewelry and command higher prices? Did you know that defining your target customer is the most important step in marketing your jewelry? This book will teach you all of that and more. You'll learn to:
Convert your craft into a company
Earn an income selling your jewelry
Develop a defined style and niche
Create products people will buy
Attract customers
Buy supplies at wholesale discounts
Increase your profits
Sell your jewelry in retail outlets
Sell at craft shows and street fairs
Sell at trunk shows and open houses
Make a living selling on Etsy
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| Customer Reviews:
Showing reviews 1-5 of 25
 Sell Your Jewelry March 24, 2009
bfangela
31 out of 31 found this review helpful
This book is the best I've found for starting a jewelry business. It contains all the basic information, like setting up a business, buying low cost supplies, and creating a look and feel. But it also explains how to grow your business and be successful. It explains how you can increase the prices of your jewelry without hurting sales and how you can be more successful by setting goals. It tells you how to find customers, how to approach boutiques, and what to do when things do go as you planned.
The author has an MBA and her business expertise shows. The book is packed with helpful information that can be used for years.
I have really enjoyed this book and would recommend it for anyone interested in selling their jewelry.
Informative guide on turning a hobby into cash April 30, 2009
E. A. Lovitt (Gladwin, MI USA)
26 out of 26 found this review helpful
My sisters make and sell jewelry, and I was wondering whether this book could help them promote their products. They've tried eBay, but that's been a pretty spotty market. Stacie Vander Pol, the author of this book has an MBA and sixteen years of experience in sales and marketing, plus a passion for jewelry-making so she seemed like the perfect guide for my sisters.
This is not a book on how to create jewelry. Stacie assumes her readers already have a product they would like to sell. Nor is it a magical guide to spinning jewelry into gold. You could substitute `dollhouse furniture' or `leather goods' in the title and still be able to use 70% of the book. It's basically a guide to starting up a small, portable business, although there is jewelry-specific information such as directions on constructing a theft-proof ring display.
The author's discussion of demographics and presentation is very useful. One of my sisters created a line of tubular vinyl bracelets that sold very well in Los Angeles, but bombed out in rural upstate Michigan. If she had read Stacie's chapter on "Know Your Customer" the shiny vinyl bracelets would have stayed in California.
Parts 1 and 2 of "Making the Sale" are packed with techniques and resources for marketing your jewelry, including a section about Etsy.com, the website where "people from all over the world bought and sold handmade merchandise. Today, Etsy sells half a million items a month for an annual sales revenue of more than $84 million."
Another suggestion for making sales is to emulate Tupperware© or Mary Kay© by holding parties at home, or selling at your workplace.
"Sell Your Jewelry" is a succinct, useful guide with everything from the tax deductions jewelry-makers can take, to a list of "Gem and Jewelry Suppliers and Expos." I am definitely buying copies for my sisters.
***review copy supplied by author
Excellent Resource March 28, 2009
Elda Rae (Michigan)
19 out of 19 found this review helpful
This book definitely earns five stars. It is easy to understand, inspirational, and great for people who want to sell their jewelry. I felt like she was walking me through it in person. I've been unsure for a while about starting a business, and after reading this book, I feel confident and inspired to go ahead and go for it. I found this book extremely helpful.
The chapters are outlined below:
1. A Jewelry Business
2. Style and Niche
3. Know Your Customer
4. Professionalism
5. Pricing
6. Presentation
7. Making the Sale (part 1)
8. Making the Sale (part 2)
9. Your Business
10. Lower Costs and Higher Profits
11. Business Operations
12. Tax Deductions
Appendix of Gem and Jewelry Suppliers and Expos
GEMS OF MARKETING WISDOM April 27, 2009
Edwin Scroggins (Richardson, TX USA)
8 out of 8 found this review helpful
Hi, jewelry-making entrepreneurs,
You've heard it said that three things determine whether or not a business will be successful: location, location, and location. While this may be true, in part, for a brick-and-mortar store, the success of a do-it-all-yourself, jewelry-manufacturing business absolutely hinges upon offering a quality PRODUCT, a well-calculated PRICE, and a creative PRESENTATION. Stacie Vander Pol's new book, SELL YOUR JEWELRY, not only covers each of these topic in great detail, but it also gives readers the psychology underlying their successful development.
PRODUCT
In regards to designing and producing a successful product, Stacie advises you to "define your style," "specialize in a technique," "concentrate on a material," and "find a theme." Extraordinary manufacturing talents are not required; only a few basic skills will enable you to build a successful line of jewelry, provided that you strive to produce quality products. "The complexity of a piece has little impact on its popularity," says Stacie. "If a product is stylish, well made, and appropriately priced, people will buy it regardless of the skills or materials used to make it."
In short, Stacie advises, "sell what sells." In designing your jewelry, do pay attention to trends, but avoid short-lived fads. They may leave you with unsalable inventory, once the fads are gone.
PRICE
Setting the price of your pieces, says Stacie, requires an accurate accounting of all the elements that go into their manufacture: not only the cost of materials used and the dollars that you set for each hour (or fraction thereof) of assembly time, but also an allowance for other time and expenses required to maintain your business (time spent buying materials and conducting sales parties, cost of office and sales materials, etc.).
In one of the most valuable parts of this book, Stacie explains the derivation and use of simple formulas to set the price of any given piece of jewelry. She even suggests various people-profiles that you may find useful in determining jewelry prices.
PRESENTATION
"The only thing more important than the quality of your work," says Stacie, "is the way it is presented." She then goes on to give you a variety of presentation techniques and formats, all based upon the use of style-conscious packaging and display materials. Display materials, says Stacie, should strengthen and enhance the look and feel of your jewelry, not compete with it.
Additionally, Stacie provides you with a list of "effective promotional words" for use in describing your jewelry and the materials from which each piece is made. She concludes her chapter on Presentation with five different formats you can use to present your work: Exotic, Urban, Earthy, Whimsical, and Sophisticated.
OTHER INSIGHTS AND OFFERINGS
In addition to advice on Product, Price, and Presentation, Stacie gives you a complete mini-course on establishing and running a business. Included are sections on managing your manufacturing process, controlling your inventory, fulfilling your orders, and even paying the sales taxes on your jewelry sales and your income taxes on the profit you make.
CRITIQUE
Readers who are serious about starting and running their own jewelry-making business will find this book highly informative, authoritative, and motivating. Stacie's MBA-backed, sixteen years of professional experience in sales and marketing illuminate and make invaluable every page of her book's amazingly comprehensive overview. If you have any thoughts about making and selling jewelry, you simply MUST read this book.
Readers who are lackadaisical and lazy-minded about starting and running their own jewelry-making business may find that this book demands too much of their time and energy. They may be unable or unwilling to supplant their own minimal efforts with Stacie's tested techniques and strategies. However, even these would-be entrepreneurs who read this book may better be enabled to pull a bare piece of jewelry from their purses or pockets and make a sale.
P.S.
I read SELL YOUR JEWELRY because my daughter makes and sells jewelry. I thought if I read this book, I would be able to give her a few marketing tips. Maybe then she might just think her old dad knows a thing or two about a lot of things.
Edwin Scroggins is author of HOW TO SELF-PUBLISH YOUR BOOK WITH BOOKSURGE FOR LESS $$$: A Step-by-Step Guide for Designing & Formatting Your Microsoft Word Book to POD & PDF Press Specifications
A great niche book that has all the right information! May 13, 2009
Lupa (Portland, OR)
8 out of 8 found this review helpful
I've been making and selling jewelry and other artwork for over a decade, so I've had plenty of experience in running a small business to that end. I was interested in reading this book primarily to see what I could learn, as well as determine whether this would be a good how-to guide to recommend to would-be jewelry artisans wanting to break into sales.
I am pleased to report that the book was excellent on both accounts! For the beginner, the author offers up a wealth of information. She covers everything from deciding what sorts of designs to create, to figuring out who your target audience is, to what the best way to display your creations may be. Rather than being formulaic and *telling* you how to do things, she asks some very important questions to get you to think about things on your own terms.
For those who have been in jewelry sales a while, it's still worth a look. She covers a lot of territory in the book, and I even managed to pick up some ideas I hadn't thought about before. She doesn't waste any words, and even if you don't run across anything here that's precisely new, it's a great tool for periodically re-evaluating your current setup.
This isn't a "how to make jewelry" book, nor is it a complete guide to running a small business. What it is, is a perfect guidebook to fill in all the blanks that more generalized texts can't tell you about selling and marketing your jewelry. There are plenty of missing pieces in these pages, and while it's a slim volume, it has plenty of value!
Showing reviews 1-5 of 25
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